LOVE KITSAP

MAIN BRAND

Along with the classic white + black colors - the colors below add a complimentary vibe to this Kitsap lifestyle brand.

#e15b39 - Golden Sunset

#549f98 - Ferry Foam

#154843 - Forest Biome

#374f6f - Blue Hour

#bc7f37 - Sandy Trails

#ccdee9 - Clear Skies

SUMMER BRAND

#84c0e4 - Sunny Skies

#a297db - Lavender Lupine

#00d4a7 - Mermaid Tales

#ff8ab4 - Rhododendron

#f48259 - Cotton Candy Clouds

#ffe02d - Summer Sunshine

FONTS

Primary: fabrica - always lowercase

Secondary: Glacial Indifference: always uppercase

Lora: Tag + Copy

ICONS

The Explore Kitsap way markers will visually guide the reader to inspiration and information - creating an easy to understand brand icon family that aids in trip planning and research.

BRAND VALUES:

EXPLORATION: equip & inspire others to explore & encourage adventure
AUTHENTICITY: real people, real connection, real voice
DIRECT EXPERIENCE: taste, touch, hear, see and feel for yourself
COMMUNITY: our communities are our greatest asset
APPRECIATION: encourage & appreciate culture, people & the natural world
BEAUTY: esteem and communicate all that is beautiful in Kitsap

THEMES:

Strong + Bold
Simple graphics
Strong/bold fonts
Adventurous
Not feminine/neutral
Doesn’t alienate any person or group
Attractive to all people groups
HIGHLY VISUAL

MINIMALIST + VISUAL:
Icon Focused, use graphics and images to tell most of the stories
Stories are highly visual with interesting and entertaining content

LOVE FOR KITSAP:
Content is positive, uplifting, encouraging, beautiful, helpful and inspiring.
We rise above conflict and drama to spread joy.

HERO ATTRIBUTES:
They don’t KNOW how much they will love Kitsap!
- Aspirational
- Experience Driven
- FOODIES
-Millennials who are ‘over’ Seattle
- Professionals

THE BRAND GIFT:
Genuine knowledge, love and reliable information on Kitsap County. A unique, authentic inspired lifestyle perspective from locals who love and live in Kitsap.